CUPCAKE Amour CONCEPT PITCH
I rebranded a business called Bubble Cupcake.
The first aspect that stood out to me was the
lack of structure and creativity in the company’s
logo. My approach to this task was to
incorporate a gender neutral color palate.
Cupcakes Amour is inspired
by fresh French cuisine; some of the cupcake
flavors include popular French wines.
Scratch & Sniff me
Sniff me is a packaging strategy to identify the
rich flavored cupcake by scratching and smelling